Privacy Policy

Data protection declaration of Factorystore24 GmbH | 25 may 2018


We appreciate your interest in our website. The protection of your privacy is important to us and we follow and adhere to the rules of data protection laws, especially the ones published on May 25th of the privacy regulations.

The data collected on this website are intended for the company Factorystore24 GmbH in its capacity as processing manager.

Personal data is collected on this website only to the extent technically necessary. In no case will the data collected be sold or passed on to third parties for other economic reasons. It is important to us that you can always rely on data protection by and know what personal information we collect during your visit to our website and how we process, use and transmit it. The following notes are therefore intended to give you information. We also want to let you know what security measures we take to protect your personal information from manipulation, loss, destruction and misuse. Below we inform you in detail about the handling of your data.


Visit our site via SSL encryption

Our web site uses SSL encryption for security reasons and to protect the transmission of sensitive content, such as requests you send to us as a site operator. The encrypted connection is indicated by the browser's address bar changing from "http: //" to "https: //" and by the (green) lock icon in your browser bar. If SSL encryption is enabled, the data you submit to us can not be read by third parties.



Personal data is information about the factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name, your postal address and your e-mail address.

You can visit our website without giving any personal information. We store access data without personal reference such as the name of your Internet service provider. These anonymous data are evaluated solely for the purpose of improving the website and do not allow conclusions to be drawn about you. When storing the visitor data, we also forward the IP addresses of the visitors to our partners for evaluation purposes as described below under "5. Services of third parties "in the cases mentioned there.

We undertake never to combine any IP addresses collected with other databases, e.g. to create a personal reference.

We collect, store and process your data for the entire processing of your purchase, including any subsequent warranties, for our services and technical administration as well as in the case of newsletter shipping or personalized mailings (see below point 6) - as far as you have given your consent - for your own marketing purposes.

 Your personal data will only be passed on to third parties or otherwise transmitted if this is necessary for the purpose of contract execution, service provision or billing of your order or if you have previously consented. The data transmitted in this way may only be used by our service providers to fulfill their task. Any other use of the information is not permitted and does not occur with any of the service providers entrusted by us. For your order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the order and communicate with you. You will also receive your order and shipping confirmation via your e-mail address. When creating a customer account, we store the data you entered there, such as billing and delivery address. Your phone number will help us to contact you more quickly regarding your order and in particular the delivery of freight forwarding goods, but we do if needed. A contact takes place exclusively transaction-related. For product recalls, we may contact you by phone. A promotional contact does not take place.

Only under certain conditions, we ask your date of birth, so we can check if there is a business ability.

Additional personal data will only be collected if you voluntarily provide it to us as part of your order or when opening a customer account or register for our newsletter.


 We will save the data for another 3 years. Insofar as the data is no longer needed and does not conflict with statutory retention requirements, the data will be irretrievably deleted. Your order and billing information is blocked for any other use and will be permanently deleted after expiry of tax and commercial retention periods, unless you have expressly consented to the further use of your data.

If you contact us, for instance by e-mail, we collect, process and use the data voluntarily provided by you to the extent necessary to answer your contact request.



We use cookies on various pages to make visiting our website attractive and to enable the use of certain functions. These are small text files with an identification number, which are stored locally on the hard disk of your computer and kept ready for later retrieval.

We distinguish the following types of cookies:



Without the use of these cookies, the use of the basic functions of our website would not be possible. For example, we manage your order status during your Internet session on our website or your login status if you have registered with us.



We use this type of cookies to analyze and improve the use of the website. For example, we store your username to welcome you and the contents of your cart or a store of your choice.



These cookies enable us to collect data related to your use of our website, to optimize your user experience on our website, or to provide you with targeted information of interest to you. Most of the cookies we use are deleted from your hard drive after the end of the browser session or when most browsers are closed (Google Chrome, for example, does not automatically delete session cookies). These are so-called session cookies, which analyze, for example, for optimization purposes, how customers use the webshop. Other cookies remain on your computer for a few days and in rare cases up to 13 months, enabling us, for example, to recognize your computer or smartphone on your next visit and greet you with your username (so-called persistent cookies). If you have logged into your customer account, this is also possible across devices.

Further cookies can be set by the services of third parties used by us. More detailed information can be found below under point 5 (third party services).

You can customize most of the cookie settings in your browser as you like. For example, you can set your browser to refuse or display all cookies when they are sent. This setting does not guarantee the proper functioning of our website. You can also manually delete cookies in your browser if you want to. Some of these cookies are also provided by our partners. In this case, you will additionally find a more detailed description in this privacy policy.

Below are the instructions for each browser: (As of: March 2016)








Your data will be forwarded to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods and for the settlement of payments.

Other information about your data will be given only in the context of statutory information requirements or judicial decisions. On the order of the competent authorities, we may provide information about this data in individual cases, as far as for law enforcement purposes, for the security by the police authorities of the federal states, for the fulfillment of the statutory duties of the constitutional protection authorities of the Federation and the country, the Federal Intelligence Service or the Military Shielding Service or of the Federal Criminal Police Office as part of its mission to avert the dangers of international terrorism or to enforce intellectual property rights.

In no case will the data collected be sold or passed on to third parties for other economic reasons.

To deliver the goods we share:

• DHL Paket GmbH - Sträßchensweg 10, 53113, b


• Rhenus SE & Co. KG - Rhenus-Platz 1, 59439 Holzwickede


UPS United Parcel Service, Inc.


 Following information (if available):

First name, last name, e-mail address, telephone number, delivery address, order number, shipment number and shipment weight.

To process payments, we communicate with:

• Novalnet AG - Gutenbergstrasse 2, 85737 Ismaning


• PayPal (Europe) S.à r.l. et Cie, S.C.A. - 22-24 Boulevard Royal, 2449 Luxembourg (Luxembourg)


The following information (if available): first name, last name, e-mail address, telephone number, delivery address, billing address, order number, billing address and order number

We pass on your payment details in encrypted form to the bank responsible for the payment. In this process, we do not gain knowledge of your payment details.



Your data may be forwarded to service providers who are not resident in the European Union, especially if they are charged with the partial processing of the data. Insofar as we cooperate with cooperation partners in providing the service on our website, we have concluded corresponding order processing contracts.





According to the Federal Data Protection Act and the DSGVO (General Data Protection Regulation), you have a right to free information and revocation of your stored data and, if necessary, a right to correct, block or delete this data.

If you have any questions regarding the collection, processing or use of your personal data, information, correction, revocation, blocking or deletion of data as well as the revocation of granted consent, please contact:


Factorystore24 GmbH

z.Hd Data Protection Officer

Grömitzer Weg 16c,

22147 Hamburg


 According to Art. 77 GDPR you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not legal. The address of the supervisory authority responsible for our company is: The State Commissioner for Data Protection North Rhine-Westphalia, Kavalleriestraße 2-4, 40213 Düsseldorf





This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on end devices (computers, smartphones, tablets and co.) Of the users and allow an analysis of the use of the website by them. The information generated by the cookie about the use of this website by the users are usually transmitted to the nearest server of Google and stored there. Accordingly, the data is transmitted based on the location of the user to a server in Europe or the United States.

IP anonymisation has been activated on this website so that the IP address of Google users within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate users' use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.

The IP address transmitted as part of Google Analytics by your browser in the form described above will not be merged with other data provided by Google.

In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install: The

The privacy policy of Google can be found here: For more information about Google Analytics privacy, please visit:



For our website we use Google Fonts. This allows us to display fonts. Google Fonts is a service of Google Inc. The integration of these web fonts is done by a server call, usually a Google server in the US. This may result in the following being sent to the server and stored by Google:

Name and version of the browser used

App that triggered the request (referrer URL)

Operating system of your computer

Screen resolution of your computer

IP address of the requesting computer

Language settings of the browser or operating system that the user uses

For more information, please see the privacy policy of Google, which you can get here:

The use of Google Fonts is intended to make it easier for you to read our website and to make it graphically more pleasant and thus based on our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.



On our website and blog we use social plugins. These currently include Facebook, Google+, Twitter, Youtube and Instagram. If these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you call up a website on our website. The content of the plugin is transmitted from the social network directly to your browser and incorporated by it into the website. The plugins can of course be deactivated with a click.

The purpose and scope of the data collection and the further processing and use of the data by social networks and your related rights and settings options for the protection of your privacy, please refer to the privacy policy of the respective networks or websites. The links can be found below.


If you do not want social networks to collect data about you through our website, you must log out of these networks before visiting our website.


 On our websites we use the following plugins:



We use plugins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The link to Facebook's Privacy Policy can be found here: Facebook Privacy Policy.



We use plugins from the social network Google+, which is operated by Google. You can find the link to the privacy policy of Google here: Privacy Notice from Google.



We use Twitter social plug-ins operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA ("Twitter"). You can find the link to the Twitter Privacy Policy here: Privacy Policy twitter.



We use plugins from the Youtube website operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Youtube"). The link to the privacy policy of Youtube can be found here: Privacy Policy of Youtube.



We use plugins from the Instagram social network operated by Instagram, LLC Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram.") You can find the link to Instagram's privacy policy here: http: / /



On our website we offer amongst other payment by credit card and SEPA direct debit. The liquidator of these payment services is the Novalnet AG, Zahlungsinstitut (ZAG), Gutenbergstr. 2, 85737 Ismaning, Germany (hereinafter "Novalnet"). With the help of the payment procedure via Novalnet, we receive a payment confirmation in real time from Novalnet AG and can immediately start to fulfill our obligations, meaning deliver the goods as quickly as possible.

If you have chosen to pay by Novalnet, your payment details, such as bank data, billing information or credit card data are transmitted to Novalnet AG.

Your personal details are first and last name, address, telephone number (s), e-mail address, IP address and possibly further data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent fraud attempts.

The transmission of your data to Novalnet AG is based on Art. 6 para. 1 lit. a DSGVO (consent) and Art. 6 para. 1 lit. b DSGVO (processing to fulfill a contract). You have the opportunity to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of historical data processing operations.


The privacy policy of Novalnet can be found at:



In the following we inform you about the registration for our e-mail communication (for example newsletter and personalized mailings), the storage of your data and, if desired, the possibility to unsubscribe from our e-mail communication at any time.

Careful handling of your data is of course important to us. Your e-mail address will not be forwarded to companies outside Factorystore24 GmbH. We use your e-mail address solely for our own advertising purposes as described in this section. Upon request, you will receive information about the personal data stored about you, and you have the right to correct, block and delete (unless there are legal obligations) this data.



Our e-mail communication informs you regularly by e-mail about interesting offers for products of our own brands and exciting information. In addition, we inform you by means of personalized e-mail advertising based on interest and current offers and exclusive ranges of our products. To do this, we store categories and products that you have viewed, put in the shopping cart or purchased in your online shop, if you have given your consent. You can contradict this consent at any time for the future (for more information see "Logout").



As our customer, you regularly receive an email from us asking for your rating for a product or a branch. The sending of this e-mail is independent of whether you have subscribed to our newsletter and thereby conforms to the legal requirements. In this case, we exclusively use the e-mail address you provided in connection with the purchase for the evaluation of your own products, which you have acquired from us on the basis of an order already placed, or for the evaluation of a store that you have visited.



You have the following options to subscribe to our e-mail communication:

You leave your e-mail address on our homepage, willingly with the submission as described in the declaration of consent in the receipt of the newsletter and then confirm your registration via the link contained in our confirmation e-mail.



You may revoke your consent to use your e-mail address for our e-mail communication at any time. Here are the following options available to you:

1) You click the link "unsubscribe from e-mail", which is at the end of each of our promotional e-mails.

2) You revoke at any time by an informal E-Mail to



Insofar as we cooperate with cooperation partners in providing the service on our website, we have concluded corresponding order processing contracts.



We save the contract text and send you the order data and our terms and conditions by e-mail. You can also see the terms and conditions here. You can see past orders in our customer login area.



The security of your data is important to us. We use only an encrypted RC4 128bit connection for the secure transfer of your data. Payment data * is neither collected nor stored at, but processed directly by our PCI certified payment service provider Novalnet. You will therefore be redirected to Novalnet for payment.

We take technical and organizational precautions to protect your personal data that we manage against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our data processing and security measures are constantly being improved in line with technological developments. Of course, our employees are committed to data secrecy. So that your personal data is not transmitted unencrypted, we encrypt your orders using Secure Socket Layer (SSL).


§10 1650 BLOG

The aim of the 1650 blog is to inform customers and interested parties more personally and intensively about topics related to the "topic1650". An application can comment on posts in the 1650 blog, and it is also possible to exchange views with other users.



Your e-mail address and other information that you voluntarily provide to us and that we store (such as your name) will not be shared with other companies. Information (comments, links to your or other websites) that you enter and save in the comment fields will be published on the blog and can therefore be viewed by third parties.



The 1650 Blog system does not collect any personally identifiable information in its current configuration. Cookies that can be placed do not contain any personal information, but only contain a session ID that expires after you leave the blog.



The 1650 blog generates log files in which the accesses are logged with IP (access log files). These include access from / to, the status code, a timestamp, and the user agent. Logfiles are only accessed for technical administration in case of error. These log files are stored for three months and then deleted automatically.



Please note that deleting your contributions / comments is only possible for legal reasons and only through us. This has primarily technical reasons, as this administrator rights are necessary.


§ 11 Affected rights

 You have the right:

in accordance with Art. 15 DSGVO, to request information about your personal data processed by us. In particular, you can provide information about the processing purposes, the category of personal Data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right of rectification, deletion, limitation of processing or opposition, the existence of a right of appeal, the source of their data, if not ours and demand the existence of automated decision-making including profiling and, where appropriate, meaningful information on their details;

pursuant to Art. 16 DSGVO, to demand the correction of incorrect or completed personal data stored by us immediately;

in accordance with Art. 17 DSGVO, to demand the deletion of your personal data stored by us, except where the processing is for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims is required;

in accordance with Art. 18 GDPR to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you this to assert, exercise or defense of legal claims or you have objected to processing in accordance with Art. 21 GDPR;

pursuant to Art. 20 GDPR to obtain your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;

pursuant to Art. 7 para. 3 DSGVO your once granted consent to revoke against us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future and

according to Art. 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.




You can retrieve the Privacy Policy from any page of this offer at any time by following the "Privacy Policy" link. Please note that changes to the offer, legal and legal changes as well as any subsequently discovered loopholes in the rules may necessitate changes to this privacy policy. From time to time call this privacy policy if you would like to be informed.


As of 25.05.2018, Factorystore24 GmbH Factorystore24 GmbH, the data protection officer